client projects

Photo by Hetler Photography, L.L.C.



Client: | Hetler Photography |
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Scope of Work: | Logo re-design, business card, pricing forms, marketing cards, sticker, t-shirt design |
Project Description: | Hetler Photography is a wedding, family and lifestyle photographer located in the Greater Grand Rapids, Michigan area. Work shown above includes marketing kit, business card, logo re-design, stamp, and sticker. |

Photo by Hetler Photography, L.L.C.





Client: | Tea Trade Cafe |
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Scope of Work: | Logo design, menu, billboard design, punch card, Grand Opening fliers |
Project Description: | Tea Trade Cafe is an arm of Women At Risk, International, selling fair trade coffee and tea. Work shown above includes logo design (various formats), menu, billboard design, punch card and store front. |

Photo by Hetler Photography, L.L.C.





Client: | Newaygo Historic District: River Stop Landing |
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Scope of Work: | Logo design (contest recipient), t-shirt design, poster design, seasonal banner, signage, mugs |
Project Description: | This logo project was the winning recipient for the design contest hosted by the downtown shopping district for Newaygo, Michigan, entitled River Stop Landing. This design represents and showcases the beauty of the river and fishing activites enjoyed by many in the community. Elements from the logo design, such as color scheme and fonts are incorporated into other items, including signage throughout the downtown area, seasonal banners, and other promotional items including mugs, t-shirts and posters. |

Photo by Hetler Photography, L.L.C.


Client: | Grand Rapids Theological Seminary |
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Scope of Work: | Commencement booklet, Brochure, Academic Catalog, Wordmark, Viewbook |
Project Description: | While on staff in the marketing department for Grand Rapids Theological Seminary of Cornerstone University, I had the opportunity to work with a fun staff and design or re-design many marketing pieces including the Commencement Booklet, Academic Catalog, Conference posters, and various inter-department brochures and pamphlets. As a team, there were two graphic designers, director of marketing, editor and various department staff. |

Photo by Hetler Photography, L.L.C.




Client: | Women At Risk, International |
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Scope of Work: | Legacy Cards Catalog, Logo and Point of Purchase Display |
Project Description: | Legacy cards are a line of greeting cards handmade and designed in Thailand. Legacy cards are made with environmentally friendly Thai mulberry paper, providing fair trade employment for unskilled women. This catalog serves as a reference to present all designs available in the card series for purchase or order. This booklet was designed to incorporate both, brand elements from the organization, as well as elements from the greeting cards. |

Photo by Hetler Photography, L.L.C.






Client: | Women At Risk, International |
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Scope of Work: | Brand identity including logo design, wordmark, embossed seal, full color and 1-color letterhead and envelopes, folded portfolio with dye-cut edge, embossed stickers |
Project Description: | Women At Risk, International (WAR Int'l) is a non-profit organization dedicated to creating circles of protection around individuals at risk. I was commissioned to design the company logo in 2006 when the organization was founded, since then the organization has grown and expanded. Working in partnership with their marketing team, we have created an endless variety of promotional projects, such as banners, ads, billboards, brochures, signage and packaging, utilizing logo and branding standards. |